Mario Lohe Takes on Key Role as Head of Operations at Audiencly
Dusseldorf, Germany, October 8th, 2024 | Audiencly, a leading influencer marketing agency, is thrilled to announce Mario Lohe as its new Head of Operations. In this pivotal role, Lohe will drive the company’s strategic growth plans. The 44-year-old brings a wealth of experience in operational management and digital transformation, particularly in implementing disruptive technologies and agile work practices. Prior to joining Audiencly, he served as Director of Operations, Germany at Havas, where he led extensive restructuring initiatives focused on cross-departmental process optimization and the effective use of AI and modern tools.
With his interdisciplinary expertise in communication, project management, and product oversight, Lohe will assess and enhance Audiencly's entire organizational structure. Drawing from his success in global transformations and boosting cross-departmental efficiencies, he is set to make a significant impact. The implementation of an agile mindset and an iterative work approach has already been a key focus in his previous position, including collaborations with major clients from the automotive industry.
Effective immediately, Lohe will leverage his skills to help Audiencly scale from a start-up to a market leader in influencer marketing. His main priorities will include streamlining processes and optimizing workflows using advanced AI-driven technologies and agile methodologies to ensure a seamless transition from start-up to a scaled company.
"With Mario on board, we have exactly the right person to strategically grow the team, streamline our workflows, and establish our position as the number one in influencer marketing," says Adrian Kotowski, founder and CEO of Audiencly.
Lohe adds, "Audiencly has quickly carved out an impressive spot in the market. Now, it's about strategically developing our structures to maintain both our agility and our innovative edge as we scale to the next level." Compared to larger network agencies, Audiencly is like a speedboat, ready to pivot and respond to new trends instantly. "This is a critical advantage that we intend to secure for the long term with a clear, forward-thinking strategy," Lohe emphasizes. "I'm excited to support the team through this crucial phase of growth and contribute to the agency's ongoing success."
About Audiencly
Founded in 2018, Audiencly has built a network of over 10,000 influencers and successfully executed more than 2,000 campaigns for over 250 clients, including Tencent, Social Point, and NetEase. The company is part of Flexion Mobile PLC, a Nasdaq First North-listed gaming marketing company committed to boosting revenue and reach for game developers through its distribution and marketing services.